Kendrick Lamar - DAMN.

TDE/Aftermath/Interscope

April 14th, 2017.

Kendrick Lamar's fourth studio album puts the philosophical feats on the back burner in exchange for cavernous - slightly experimental - beats and freedom of character; loosening of the serious ties that bind.

Kendrick's venture into pop-centric territory played out like he/we knew it would - better than the average, much better in most cases. DAMN. shows an artist at the height of their abilities opening up to the surface level side of their repertoire - adding depth in the process. Digging deep and pulling out polished gems for stadium life was most definitely on the cards - a side that most wouldn't dare contemplate; or do well for that matter. Teaming up with the likes of Rihanna and U2, DAMN. promised a certain level of sheen - gloss, sparkle. It delivered on it's promise and produced a pop rap record on the level that we have come to expect from Kendrick - above Kendrick's average; which is well above others average. The standards for DAMN. were set years in advance. Building a reputation for consistency and artistic merit, Kendrick can venture down the long and winding road, disappear for years on end, and return with pure, uncut gems.

Changing the formula to the point where it's noticeable, still familiar, but not foreign - Kendrick explores the untraversed depths of his universe. A place where unexpected guests; subject matter and artists get their chance to intertwine. Teaming up with outside circles expands inner circles indefinitely. DAMN pushed the reach of Kendrick to a wider audience, showcasing a pop potential that was undoubtedly met in the process. Very few can change lanes and still come out in first place.

A change of pace from a contemporary king.

So I was taking a walk the other day....